The £2.5bn Crescent Salford masterplan is one of the country’s largest and most ambitious regeneration schemes. Project partners ECF, Salford City Council, and the University of Salford are hard at work turning the vision into a reality for the benefit of local people.

Featuring 1.5m sq ft of innovation workspace, 2.5m sq ft of new and improved public realm, and 3,000 homes, the masterplan aims to transform a chunk of the city that has for years punched below its weight.

With the university at its heart, Crescent Salford presents an opportunity not only to improve the built environment, but to create a place with learning at its heart and forge lasting links between the local community, business, and academia.

“It is about connections,” said Kurt Partington, head of development at Salford City Council.

“It is not just about building things, success to me will be whether we can make a genuine difference in deprivation in Salford.

“We have got to have good growth and opportunities to change people’s lives. Crescent has the opportunity to do that.”

VIDEO | Crescent Salford: Inclusive growth in action